Smart Wave S.r.l

Marano di Napoli
80016 (NA)
Lun - Ven 9.00 - 18.00.
Sab 9.30 - 13.30 | Dom Chiuso
081 1234569
333 2154987

Focus on core delivers growth for retailer

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

Client
Wilson & Sons Co.
Date
December 20, 2020
Our Role
Art Direction, UI/UX, Web Design
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